![]() According to HubSpot, a mere 5% increase in customer retention can boost profits by 25% to 95%. ![]() But the promise of software that predictably drives repeat business is alluring. After the lockdown ended, there was a decrease, but to levels exceeding the pre-lockdown months, because a lot of people were forced to change their buying habits towards online shoppings.”Ībsent independent reviews of Retail Rocket’s platform, it’s unclear whether its approach might beat out rivals like SalesForce, SAP, Bloomreach and Dynamic Yield. “In most countries, the pandemic lockdowns spiked online sales, thus we experienced a temporary revenue increase. “We work with e-commerce on a performance-based pricing model,” Khlebinsky explained. By analyzing their actions - for example, the links they click on - the platform attempts to figure out their wants and preferences. “The complexity of digital marketing tools is booming too - just several years ago we couldn’t imagine the technologies we use today.”Īccording to Khlebinsky, Retail Rocket uses a mathematical model to segment first-time buyers of a company’s product. “The digital marketing world is growing very fast and the demand for highly skilled professionals is constantly increasing,” CEO Khlebinsky said. The learnings from their previous efforts were the springboard for Retail Rocket, which after multiple pivots eventually grew its customer base to more than 1,000 companies, including Nintendo, Puma and Decathlon. Founded in 2013 by Leonid Shangin and Yakov Filippenko, the company offered services to collect customer data and leverage it to create games, texts and tasks designed to encourage repeat business.Īs for Retail Rocket, it launched in 2012, headed by business school classmates Nick Khlebinsky and Andrey Chizh, who’d attempted but failed to gain traction with several startups. New York-based SailPlay had raised $3.3 million prior to the acquisition. In addition to the fundraising, Retail Rocket revealed that it acquired SailPlay, a startup developing software to help retailers build loyalty programs and send mass message campaigns. Retail Rocket, a retention management platform for brands, today announced that it raised $24 million in a Series A round led by Cyprus-based private equity fund Flintera.
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